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Life of the Databoy

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TYPE html> Roshan R Sivakumar — Portfolio 2026
Life of the Databoy
Roshan R Sivakumar

MBA · MS Decision Analytics
Six Sigma Green Belt · Jack Welch Operations Certificate
Marketing Analytics · Digital Marketing · Growth

Operations Analytics Digital Marketing Strategy Python
Cert: Six Sigma · KPMG
Target: Dubai
Open to Full-Time Roles
Roshan R Sivakumar
Roshan R Sivakumar
MBA · Analytics
Scroll
Lean Six Sigma Green Belt — KPMG Operations Management — Jack Welch Institute MBA — Lean Operations MS Decision Analytics — VCU KMeans · DBSCAN · Scikit-learn Google Ads · SEO · Social Media Strategy AMPL · Python · pandas · Excel Lean Six Sigma Green Belt — KPMG Operations Management — Jack Welch Institute MBA — Lean Operations MS Decision Analytics — VCU KMeans · DBSCAN · Scikit-learn Google Ads · SEO · Social Media Strategy AMPL · Python · pandas · Excel
01

Glimpse About Me

I am an MBA + Master of Decision Analytics candidate with a Mechanical Engineering foundation, building my career at the intersection of analytics, digital marketing, and operations — with my eyes set on Dubai, where growth meets discipline.

I work at the intersection of digital marketing, marketing analytics, and operations. My style is simple: find the signal, tell the story, ship the action. I have executed live brand campaigns, built clustering models on 8,600+ customer records, and shipped KPI dashboards that connect metrics to the next decision.

My foundation is Mechanical Engineering, sharpened by a Six Sigma Green Belt through KPMG and an Operations Management certificate from the Jack Welch Management Institute. I see patterns in chaos, art in business, and business in art.

Degrees
MBA (Lean Operations) · MS Decision Analytics
Tools
Python · pandas · scikit-learn · Excel · Google Ads · SEO
Certifications
Lean Six Sigma Green Belt (KPMG) · Operations Mgmt — Jack Welch Institute
Target Roles
Operations Analytics · Marketing Analytics · Digital Marketing
Target Market
Dubai, UAE
02

My Education Timeline

2025 — 2027
MBA (Lean Operations) + MS Decision Analytics
Virginia Commonwealth University · Richmond, VA
Dual-degree programme bridging lean operations with decision analytics. Coursework spans statistical modelling, supply chain optimisation, marketing analytics, and digital strategy. Jack Welch Operations Management certificate completed during this programme.
Graduate · Dual
2023 — 2025
MBA — Lean Operations
VISTAS · Chennai, India
Specialised in lean manufacturing, operations management, and process optimisation. Thesis focused on mapping process inefficiencies across Indian textile manufacturing units. Earned Lean Six Sigma Green Belt certification through KPMG.
Postgraduate
2019 — 2023
BE — Mechanical Engineering
M. Kumarasamy College of Engineering · Karur, India
Specialised in SolidWorks, Fusion 360, and additive manufacturing. Completed Lean Six Sigma Green Belt certification through KPMG during this period.
Undergraduate
Jun 2018 — May 2020
Senior Secondary — Computer Science & Maths
Velammal Vidyalaya · Chennai, India
Science stream with Computer Science and Mathematics. Foundation in logical thinking, programming fundamentals, and quantitative problem-solving.
Secondary
03

Where I've Shown Up

Jan 2026 — Present
Front Desk Assistant
VCU Residential Life & Housing · Richmond, VA
  • Front-line operations and resident support in a high-traffic university housing environment.
  • Manage access control, key handling, package distribution, and resident verification.
  • First point of contact for student concerns — resolving issues or escalating to professional staff.
  • Coordinate with housing, security, and facilities teams for smooth daily operations.
Apr 2025 — May 2025
Summer Intern — Lean & Operations
Maaruti Coach Builders · Karur, Tamil Nadu
  • Implemented lean techniques to optimise production in bus body coach building operations.
  • Streamlined workflows with cross-functional teams, improving efficiency and reducing costs.
  • Identified and addressed production bottlenecks using structured problem-solving methods.
Jan 2025 — Mar 2025
Digital Marketing Freelancer
Runs Food Court · Bengaluru, India
  • Designed and executed a social media calendar for the SG Palya branch (~400–600 customers/day).
  • Managed content across Instagram, Facebook, YouTube, and Pinterest, plus SEO and blogs.
  • Ran Google Search & Display Ads, matching high-intent keywords with awareness placements.
  • Tracked brand mentions and demand shifts using Google Alerts and Google Trends.
Apr 2024 — May 2024
Summer Intern — Textile Operations
Celebrity Fashions Limited · India
Observed and analysed operations in a large-scale textile manufacturing environment. First-hand exposure to production workflows, quality control, and lean manufacturing practices — directly informing the MBA thesis.
04

What I've Built

Project 01 Completed
Customer Segmentation Analysis
Worked with 8,636+ customer records to segment behaviour and value. Built a 5-cluster KMeans model (silhouette ~0.525) with MinMaxScaler normalisation. Engineered 4 drivers — purchase frequency, balance, full payment ratio, and instalment purchase frequency — then mapped clusters into personas and targeting actions. Benchmarked against agglomerative linkages and DBSCAN.
PythonKMeansDBSCANScikit-learnpandas
Project 02 Completed
Runs Food Court — Digital Marketing Campaign
Designed and executed a full digital marketing strategy for a live multi-branch restaurant (SG Palya, Bengaluru — ~400–600 customers/day). Structured social media calendar across Instagram, Facebook, YouTube, and Pinterest. Google Search & Display Ads with intent-matched keywords. Demand tracking via Google Alerts, Trends, SEO, and blog content.
Google AdsSEOSocial MediaGoogle TrendsContent Strategy
Project 03 Research
MAT Engine — AMPL Optimisation Tool
Conceptual tool that converts plain-language business scenarios into structured AMPL models — sets, decision variables, constraints, and cost layers. Built for rapid operational planning and decision support in production and logistics.
AMPLOptimisationOperations Research
Project 04 Thesis
Lean Manufacturing in Indian Textile Industry
MBA thesis mapping process inefficiencies across textile manufacturing units in India — informed by first-hand exposure at Celebrity Fashions Limited. Recommended targeted waste reduction strategies grounded in Six Sigma principles and lean thinking.
LeanSix SigmaTextile IndustryResearch
05

Let's Talk

Let's
Connect.

Open to full-time roles in Operations Analytics, Marketing Analytics, and Digital Marketing — targeting Dubai.
Or reach me directly at roshanrsivakumar@gmail.com

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